Nathan Fielder, the genius behind Comedy Central’s Nathan For You pulled off one of the greatest marketing stunts I’ve seen in quite a while this week. The budding Dumb Starbucks entrepreneur set up his parody shop in hipster town central aka Los Feliz and drew in throngs of inquisitive customers who lined up for hours for their free Dumb drinks and ambiance. Before long, the media was all over the story (as well as the LA Health Dept) and eventually Nathan held a press conference to reveal his grand prank (c/o What’s Trending):
Also, check out the “official” message from the Dumb Starbucks‘ president:
The real Starbucks is looking into the “work of parody art” and the store is currently shut down however Nathan is already the big winner in our eyes. Viva Le Parody!
Mentions: New episodes of Nathan For You start this Summer. *Image by @NicksEdwards.